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Simple Ways To Optimize Your Website For SEO

HomeBlog Simple Ways To Optimize Your Website For SEO
by Blog, Branding, Planing

Some of the simple ways to optimize your website for SEO include conducting keyword research, optimizing your website’s title tags and meta descriptions, creating high-quality content, and building quality backlinks. Additionally, optimizing your website’s loading speed, improving user experience, and ensuring mobile-friendliness can also positively impact your SEO efforts.

By following these steps, you can ensure that your website loads quickly and provides a better user experience, which in turn can lead to higher search engine rankings and increased traffic to your site.” Additionally, implementing these basic steps can also help to reduce bounce rates and improve overall engagement with your website.

WordPress websites and optimization

Every second counts to keep your audience’s attention and maintain your conversion rate because end users will leave websites if it takes more than a few seconds for pages or other assets to load.

The speed of the Content Management System (CMS) is one of the most frequently raised issues with a portion of the WordPress community. One of the reasons the Performance Team was established by the community was due to concern that WordPress was lagging behind some of its rivals in terms of website speed.

The good news is that many of the blazing-fast websites use WordPress as their CMS, and if you are having trouble with yours, it might be simple to fix with the help of the following advice even though new integrations are constantly being added to WordPress core.

1. Test your site speed often

Regularly testing your site speed is crucial to ensure that your website is performing optimally and providing a positive user experience. It can also help you identify any issues that may be affecting your site’s performance and take necessary steps to improve it.

Google Core Web Vitals

Core Web Vitals, created by Google, is one of the most significant websites for speed tests available online right now, providing you with details on the various factors that impact your website.

Lighthouse report

You may be familiar with Lighthouse Report Technology if you are familiar with GTMetrix and other well-known free speed test applications. Your website speed is broken down using an open-source technology developed by Google. Similar to Web Core Vitals, this report is extremely detailed and will give you a breakdown of any problems that might be slowing down your page, including those related to general performance, accessibility, best practises, and SEO.

SEO for WordPress Website: Optimization Best Practices in 2023

2. Update the PHP Version

WordPress is built using the coding language PHP (Hypertext Preprocessor). This means that as WordPress develops, the most recent version of this scripting language will be required. WordPress, thankfully, has a PHP warning if it thinks your current version of the CMS is incompatible or needs to be updated. For a stable version of WordPress, it is currently advised that you use PHP 8 or PHP 8.1, or at the very least PHP 7.4.


Security updates for PHP 7.4 will be available until November 28, 2022. Software that has reached its “end of life” and is no longer advised for use is no longer receiving security updates. You can switch between various PHP versions across sites using cPanel if your web host does not update your version automatically.

3. Choose a host focused on WordPress

Although hosting is only one aspect of site speed, the web host you choose will serve as the base for your website. It all comes down to the server infrastructure when choosing a host to give you the best performance for your WordPress website.

At Lord Infotech, we offer WordPress-optimized high-performance servers to our clients. Using NVMe SSD, NGINX, PHP-FPM, and Redis, our unique UltraStack configuration is made to make your server incredibly quick and effective. For you to notice a noticeable improvement in the performance of your WordPress installation, no additional software configuration is required.

4. Use a caching plugin

Caching plugins are among the most widely used plugins in the WordPress ecosystem. They are promoted as a surefire way to improve the functionality of your website, but what exactly do they accomplish? Caching is the process by which your computer saves time by remembering frequently used information from a website. This means that when you access a website, your computer first checks its local storage to see if a recently cached version is available for you to view.

Due to the dynamic nature of WordPress, whenever a user requests your website, content is fetched from the host. The website will attempt to load any new data, which could make it slower. Using a caching plugin, whose primary function is to produce a static version of your website that can be cached, can speed up your site if you don’t update it frequently. Today’s caching plugins offer a variety of ways to improve performance, including file compression, image optimisation, and more. Here are a few popular and free WordPress caching plugins:
  • W3 Total Cache: W3 Total Cache is a popular WordPress plugin that helps to improve website performance by caching pages and optimizing various elements such as CSS, JavaScript, and HTML. It also offers features like minification, content delivery network (CDN) integration, and browser caching.
  • WP Super Cache: WP Super Cache is a popular caching plugin for WordPress that helps to improve website speed and performance. It generates static HTML files from dynamic WordPress sites and serves them to visitors, reducing the server load and improving page load times.
What Is HTTP Caching and How Does It Work?

5. Optimize your images

Images are often falsely large files. Therefore, it may be one of the last things to load when your computer requests information from the host. You can optimise your images before or after uploading them to your website. WordPress is capable of displaying WebP images, which are compressed images introduced by Google that maintain image quality without taking up much space. Plugins for image optimisation are another well-liked option for WordPress users. Our suggestions consist of:
  • Performance Lab: For WebP image conversion and other optimisation settings, the Performance Lab plugin is a great tool to have.
  • Smush:Smush, one of the most well-liked WordPress plugins, automatically optimises and compresses images as you upload them. If you want to bulk edit more than 50 images or compress files bigger than 5MB, you might need to upgrade to premium.

6. Consider lazy loading

Despite what their name might imply, lazy loading is a great way to speed up your website. A lazy loader will only load content when it is actually required, reducing the amount of asset requests and server requests required to render your website. Lazy loading is now a feature of some optimisation plugins like Jetpack and WP Rocket, though occasionally this benefit comes at a premium cost.

7. Use a Content Delivery Network (CDN)

For good reason, Content Delivery Networks have grown in popularity among web hosts. By caching your site’s data on their servers, a CDN allows your end users to access your website more quickly.
This assists users in loading content without having to request it again each time they access your website, much like caching plugins.
Your website’s security is also increased by using a CDN, and some brands have even implemented DDoS protection for you.
How CDN Work

8. Optimize your database

The core of your website is the data that is kept in your database. It includes all the necessary information for installing WordPress, as well as files from your plugin, pages, and even user comments. Your database needs to be optimised because of the way WordPress stores data.
Database tables keep track of things like deleted posts, spam comments, and post revisions. These entries occupy space and slow down your website.
Because the tables where the data is stored will be smaller and the data will be simpler for your users to process, removing these unnecessary files can speed up your website. Fortunately, you can use a plugin with database optimisation features like WP-Optimize to optimise your database without having to go through it manually.

Some ways to optimize your WordPress site for speed include using a caching plugin, optimizing images, and minimizing the use of external scripts. Additionally, choosing a reliable hosting provider and regularly monitoring your site’s performance can also help improve its speed.